Linking enhanced deposition agent functionality with aesthetic performance.

This study examines the cationic polymers 1) guar hydroxypropyltrimonium chloride polymers (GHPTC), 2) acrylamidopropyltrimonium chloride/acrylamide copolymer (APTAC/Acm), 3) polyquaternium polymers (PQ-10, PQ-7, PQ-67), and 4) a new polymer system approach for their a) deposition efficiency (as measured by quantifying oils deposited on virgin hair) and b) ability to deliver good wet and dry lubricity to the hair from a cleansing formulation as measured by comb energy and friction characteristics of the hair samples. Conditioning polymer technology approaches 1) acrylamidopropyltrimonium chloride/acrylamide copolymer, 2) a guar hydroxypropyltrimonium chloride polymer, and 3) the new polymer system approach deliver superior deposition of natural conditioning oils and dimethicone materials from anionic/amphoteric surfactant cleansing formulations. These new polymer technologies offer formulators the ability to improve uniformity of deposition as well as deposition efficiency of conditioning agents onto hair, and target the desired hair lubricity.